What is Digital Marketing?
Advertising, social media marketing, and even blogging are great examples of digital marketing – they help introduce your business to people and convince them to buy.
Marketing done through digital media such as the Internet, search engines, social media, blogs, video channels, websites, and applications is known as digital marketing. This is the fastest growing form of marketing due to its reach, cost effectiveness, measurability, and accuracy. It is outperforming all marketing platforms and will soon become the main form of marketing.
Benefits Of Digital Marketing
What makes digital marketing such an exciting area for study and work is the breakneck pace at which it is changing. New technologies, applications and devices are rapidly changing the way we market to consumers. There is so much widespread progress that it is bringing many benefits. To really know the importance of digital marketing, you have to know the benefits of different areas.
So these are the benefits of digital marketing for businesses and students:
1. Digital Marketing Benefits For Business
- Digital marketing uses technologically advanced means for marketing.
- Campaign effectiveness can be measured and optimized.
- Marketing can target anyone regardless of geographic location.
- Businesses have various digital marketing options.
- Digital marketing is very profitable compared to traditional media.
2. Digital Marketing Benefits For Students
- One of the fastest growing educational streams among emerging technologies.
- Digital marketing courses are available at all major universities and institutes.
- Courses and certifications can also be taken online.
- Digital marketing courses are work oriented and you can easily start your career.
- Digital marketing courses will also earn you a good salary and benefits.
Eligibility criteria for Digital marketing.
Digital marketing is a course that anyone can take and learn. If you are willing to do it, there are no such criteria for a person who wants to make a career in it.
Syllabus
Although actual course offerings for digital marketing courses will vary by program level and institution, certain core subjects are covered in such programs at all levels. Here is a list of the main topics covered in the digital marketing course syllabus:
- SEO Optimization
- Email Marketing
- Market Research & Niche Potential
- Introduction to Web Analytics
- Social Media Marketing
- Digital Marketing Project Management
- Affiliate Marketing
- Paid Ads Optimization Strategies
- Introduction to Digital Marketing
- Introduction to CRM
- Competitor and Website Analysis
- Content Creation, Management & Promotion
- Mobile Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Product Marketing (Facebook, Instagram, Google Ads)
- Website Data Analytics
- Neuro-Marketing Fundamentals
Scope of employment
The digital marketing industry has many career opportunities. The great thing about these careers is that they cover a wide spectrum of skills and competencies, so you can choose from a wide variety of careers that are best suited to your needs.
Here are the top professional digital marketing options you can choose to pursue:
SEO (Search Engine Optimizer)
SEM/PPC Specialist
Social Media Marketing (SMM)
SMO
Content Writer/Copywriter
Content Manager
Digital Marketing Analyst
Influencer
Conclusion
Digital marketing has an immense reach in India. It has the power to help businesses grow and access potential customers at a fraction of the price. It also gives students the opportunity for creative and technical careers that pay well and have many opportunities to grow. Digital marketing is going to revolutionize the industry and now is the right time to be a part of this revolution.