Today digital marketing has obtained the major sector of the business. Be it from small startups to big tech companies, all are dependent upon marketing, and that too digital marketing. Digital marketing is a major taskmaster for the majority of entrepreneurs.
But, it’s not that easy to be in the first place for attracting consumers. The product designer of the respective company has to be efficient in his role. Implying the individual working in the category of product designing needs to be proficient in the UI/UX design.
What is UI/UX design? How does it affect the work of a digital product?
So, to answer all your questions stay tuned till the end.
What is UI/UX design?
UI stands for User Interface. It is nothing but a point of interaction between the user and the digital device or the product, whatever you use. It mainly focuses on the look, interaction, and connectivity of the product. The main aim of any UI is to keep the product as innate as possible. It’s not as simple as UX, as it is multi-dimensional and challenging as well.
Read Also: Virtual Reality: Meaning & It’s applications
On the contrary, UX stands for User Experience which is all about developing the quality of user interaction between the user and different aspects of the company. It mainly focuses on the overall experience of the user and not visuals. It a non-digital practice that is used and defined by many digital industries.
Difference between UI and UX design
Though the definitions seem to be quite similar. In general, they are the north and south poles. In spite these job roles are interchangeable, but the job role is highly distinctive.
- Firstly, UI is all about creating user-interactive, aesthetical, and appealing interfaces, whereas UX concentrates on identifying and solving user problems.
- Secondly, UI is limited to digital products and services whereas UX can be used for any sort of product, service, and experience.
- Then, following this UI is used for understanding the UX design process and reach, does customer analysis, design research, and a lot more whereas UX is used for competitor analysis. It coordinates with developers, builds content as well, and lastly works on product structure and strategy.
The pandemic has brought us to a standstill. However, we must remember that technology didn’t. It continued to improve and stand strong against the waves. So, here’s discussing some of the new UI/UX trends:
- Storytelling with animation: Storytelling on digital platforms continues to stand at its best. Typography is the element used which is one of the major components of this trend. It falls under the UI design’s part.
- Artificial Intelligence: Another current trend is AI itself. Today, companies inject Artificial Intelligence into every possible product. Though, we doubt it will replace the designers. But, it won’t. It eases the workload and thus promotes efficiency. It will provide more customized products according to the need of the user.
Nevertheless, today everything is hugely dependent upon the UI/UX team. The company can go up if the UI/UX of the product is best whereas, will go down in case of any faults appearing in the UI/UX design.